The idea behind this project was to create a set of posters for "MOO.com", and their new brand and strapline, "Design works wonders". I decided to create a well designed and considered outcome for each of their brand guidelines, the five elements they want to put across to their clients. I wanted to show off their unique colour pallette, rather than use an image based campaign, hence this is entirely typographic with an extensive use of colour. The Ampersand became a character, used in each of the posters as if it were a visual representation of MOO itself.
